PROJECT OVERVIEW
"Creased" wanted a 30-second cultural explainer, not a traditional ad, but a statement. A visual reminder that sneakers are more than just shoes, they’re a reflection of history, hustle, and identity.
Our goal was to translate that message into a fast-paced, Gen-Z-driven film, energetic, emotional, and rooted in culture. Every frame, cut, and motion was crafted to echo the rhythm of the streets and the pulse of sneaker culture.
The result is a bold, goosebump-inducing short that blends nostalgia with new energy, a celebration of where sneaker culture came from and where Creased is taking it next.
